设计经验和方法
陈述者:骆南植
My experiences:
I won an Honorable Mention from 1993 GoldStar International Design Competition for designing a multi-functional food processor system. I worked as full-time graphic artist and designer for corporations and institutions, and for local clients in the Greater Los Angeles area, on graphic design, art production and technical illustration projects. When I taught engineering graphics at Santa Ana College as a part-time instructor, and at the University of Georgia College of Education as a graduate teaching and research assistant, I taught some relevant principles and skills for graphic communication to students from diverse ethnic backgrounds.
My approaches:
My graphic design projects usually starts with market investigation, as well as library and Internet research. I visit locally available market places such as Ralphs, Albertson, Vons, May Company, Target, K-Mart, Wal-Mart, the Citadel, and many others, to investigate relevant packaging design, their layout, shape, color scheme, and the graphic elements they include, and take notes; I occasionally might purchase some products, especially those involving cartoon imagery in their packages. I browse through design catalogs, magazines, textbooks and others to get some useful inspiration. I search the relevant websites of relevant companies and studios, or interesting sites such as Google Image, also to get some useful inspiration. This market research is not necessarily connected with the actual graphic design projects at hand. In fact, I periodically go to local libraries with substantial collections of books on arts and graphic design, such as Brand Library and Art Center in Glendale, Los Angeles Central Library, the library of the Art Center College of Design in Pasadena, and the art library of the University of California Los Angeles, browsing through books and magazines to get some inspiration from other professionals' works.
I usually carry a pocket-size camera with me to take pictures of flowers, trees, buildings, sky. and others; I also periodically visit tourist attractions such as Los Angeles Zoo, the Aquarium of the Pacific, Huntington Library and Botanical Garden, Santa Monica Beach, Disneyland, Universal Studios in Hollywood, Knott's Berry Farm, the Medieval Times, the Expositio Park with California Science Center, California African American Museum, Natural History Museum of Los Angeles County, the Museum of the American West (Autry Center) and many others, to take pictures of animals, fish, ocean, artifacts, and others; and these digital photos could be used as raw materials for my graphic design and digital photography projects. I prefer to use my own pictures instead of depending on commercially available stock photos.
As a continuing learning process, local museums, such as the Museum of Comtemporary Art in Los Angeles, Los Angeles County Museum of Art, Norton Simon Museum in Pasadena, Bowers Museum in Santa Ana, Orange County, the Gatty Villa in Malibu, and others, also constitute great sources of inspiration with their architectural, interior and environmental design, their permanent as well as temporary exhibitions.
The next step is "brainstorming" or generation of as much ideas as possible for the graphic design projects at hand, with some definite goals established as to what visual impact I want to have on the average consumers walking through the shelves in particular stores where the products will be displayed, or the office environment where the business brochures will be available, at the end of the market investigation, but absolutely without any particular restriction with regard to sizes, shapes, features, etc., and certainly without any criticism, self-criticism, or judgement; the key of conducting a successful "brainstorming" session is to "go crazy," or simply let your ideas go "wild" and come out of your mind in a free flow; I draw quick sketches (I do NOT elaborate or try to make them look "professional;" and I take quick notes; number, not quality, is what is needed in the "brainstorming" session. I make quick thumbnail sketches with ball-point pens. color pencils and sometimes markers, to establish possible layout, color schemes and composition of the pieces I am working on, such as posters, CD covers, food packages, etc.. Ideas so generated will be analyzed, compared, and combined to reach a more balanced strategy for the solution of the design problem at hand. Sometimes, several sessions of brainstorming might be needed; and the process might take from 3 hours to 2 days, continuously and/or intermittently, because creativity depends on inspiration, and the outbursts of inspiration are by no means similar to mass production on the assembly line. Taking breaks to refresh the brain and coming back to previously generated sets of ideas will be necessary in order to come up with the best initial design strategy possible. At the end of the step of brainstorming, a "final" set of graphic design ideation sketches for the initial design solution will be prepared for the "official" task of design. Occasionally, for more "innovative" design requiring more creative thinking, the "brainstorming" session could start before the market investigation process. In this case, market investigation supplies some useful tips on the use of graphic design elements at a technical level.
The next step is the actual design of the new graphic communication works, such as packaging, posters, brochures, signs, and others. Using the "final" set of graphic design ideation sketches as guidelines, I first launch Photoshop, and create the arttworks I need; next, I use Illustrator or InDesign to complete the projects with text and additional graphic elements needed. Occasionally, I will create 3D models of cartoon animals or other stuffs and generate 2D images for my graphic design as well as digital photography projects.
I won an Honorable Mention from 1993 GoldStar International Design Competition for designing a multi-functional food processor system. I worked as full-time graphic artist and designer for corporations and institutions, and for local clients in the Greater Los Angeles area, on graphic design, art production and technical illustration projects. When I taught engineering graphics at Santa Ana College as a part-time instructor, and at the University of Georgia College of Education as a graduate teaching and research assistant, I taught some relevant principles and skills for graphic communication to students from diverse ethnic backgrounds.
My approaches:
My graphic design projects usually starts with market investigation, as well as library and Internet research. I visit locally available market places such as Ralphs, Albertson, Vons, May Company, Target, K-Mart, Wal-Mart, the Citadel, and many others, to investigate relevant packaging design, their layout, shape, color scheme, and the graphic elements they include, and take notes; I occasionally might purchase some products, especially those involving cartoon imagery in their packages. I browse through design catalogs, magazines, textbooks and others to get some useful inspiration. I search the relevant websites of relevant companies and studios, or interesting sites such as Google Image, also to get some useful inspiration. This market research is not necessarily connected with the actual graphic design projects at hand. In fact, I periodically go to local libraries with substantial collections of books on arts and graphic design, such as Brand Library and Art Center in Glendale, Los Angeles Central Library, the library of the Art Center College of Design in Pasadena, and the art library of the University of California Los Angeles, browsing through books and magazines to get some inspiration from other professionals' works.
I usually carry a pocket-size camera with me to take pictures of flowers, trees, buildings, sky. and others; I also periodically visit tourist attractions such as Los Angeles Zoo, the Aquarium of the Pacific, Huntington Library and Botanical Garden, Santa Monica Beach, Disneyland, Universal Studios in Hollywood, Knott's Berry Farm, the Medieval Times, the Expositio Park with California Science Center, California African American Museum, Natural History Museum of Los Angeles County, the Museum of the American West (Autry Center) and many others, to take pictures of animals, fish, ocean, artifacts, and others; and these digital photos could be used as raw materials for my graphic design and digital photography projects. I prefer to use my own pictures instead of depending on commercially available stock photos.
As a continuing learning process, local museums, such as the Museum of Comtemporary Art in Los Angeles, Los Angeles County Museum of Art, Norton Simon Museum in Pasadena, Bowers Museum in Santa Ana, Orange County, the Gatty Villa in Malibu, and others, also constitute great sources of inspiration with their architectural, interior and environmental design, their permanent as well as temporary exhibitions.
The next step is "brainstorming" or generation of as much ideas as possible for the graphic design projects at hand, with some definite goals established as to what visual impact I want to have on the average consumers walking through the shelves in particular stores where the products will be displayed, or the office environment where the business brochures will be available, at the end of the market investigation, but absolutely without any particular restriction with regard to sizes, shapes, features, etc., and certainly without any criticism, self-criticism, or judgement; the key of conducting a successful "brainstorming" session is to "go crazy," or simply let your ideas go "wild" and come out of your mind in a free flow; I draw quick sketches (I do NOT elaborate or try to make them look "professional;" and I take quick notes; number, not quality, is what is needed in the "brainstorming" session. I make quick thumbnail sketches with ball-point pens. color pencils and sometimes markers, to establish possible layout, color schemes and composition of the pieces I am working on, such as posters, CD covers, food packages, etc.. Ideas so generated will be analyzed, compared, and combined to reach a more balanced strategy for the solution of the design problem at hand. Sometimes, several sessions of brainstorming might be needed; and the process might take from 3 hours to 2 days, continuously and/or intermittently, because creativity depends on inspiration, and the outbursts of inspiration are by no means similar to mass production on the assembly line. Taking breaks to refresh the brain and coming back to previously generated sets of ideas will be necessary in order to come up with the best initial design strategy possible. At the end of the step of brainstorming, a "final" set of graphic design ideation sketches for the initial design solution will be prepared for the "official" task of design. Occasionally, for more "innovative" design requiring more creative thinking, the "brainstorming" session could start before the market investigation process. In this case, market investigation supplies some useful tips on the use of graphic design elements at a technical level.
The next step is the actual design of the new graphic communication works, such as packaging, posters, brochures, signs, and others. Using the "final" set of graphic design ideation sketches as guidelines, I first launch Photoshop, and create the arttworks I need; next, I use Illustrator or InDesign to complete the projects with text and additional graphic elements needed. Occasionally, I will create 3D models of cartoon animals or other stuffs and generate 2D images for my graphic design as well as digital photography projects.
骆南植先生阳海设计室
专业及社会服务重要网站网页导航
1. 产品设计:(a)作品:万用食品加工器 | 万用食品烹饪器 | 节省空间的多功能台灯 | 长久耐用的牙刷 |
便携式太阳能烧锅 | 多功能地球村军用刀 | 舒适便用的头发吹干器 | 节省能源的茶壶 | 便携式桌面兼文具箱 | 吸尘器 |
园圃整修工具 | 车辆风格设计 | 电子秤 | 邮箱设计与制作 | 节省空间的可折叠家具设计挑战 | 其它设计意念 |
新产品设计项目 |(b)著述:免费在线工业产品设计课本 |(c)设计服务
2. 工程技术:(a)作品:电脑辅助绘图与设计软件技术 | 机械工程绘图(正射图、轴测图、透视图)|
建筑和室内设计绘图 | 建筑和室内设计效果图 |(b)著述:免费在线描绘几何与板金设计课本 |(c)设计绘图服务
3. 中小学工程技术教育:(a)网页:首页 | 指导方针 | 中小学工程技术教育改革远景规划论文 | 研究成果 |
教学实验方针 | 远景规划产生的历史 | 研究进度报告 | 支持与建议(b)广告服务
4. 商业美工设计:((a)作品:公司标志 | 购物袋 | 食品包装 | 产品包装 | 礼品背包 | 礼品包装纸 |
纺织品图案 | 海报 | 餐馆菜单 | 商业手册 | 气球 | 杂志封面 | 益智游戏和包装 | 宝相花(曼荼罗)| 派对用品 |
CD 和 DVD 光盘封套 | 家族徽章 | 促销点展览盒 (b)著述:美国现实市场中的商业美工设计 |
(c)设计服务
5. 工艺美术:(a)作品:传统美术 | 数码美术和摄影 | 设计基础 | 立体造型( 3ds MAX 软件) |
立体动画(3ds MAX 软件)| 立体造型(Maya 软件)| 立体动画(Maya 软件)| 平面动画(Flash 和 AfterEffects 软件)|
立体造型(Inventor 软件)| 立体造型(Bryce 软件)|(b)著述:Adobe Photoshop 软件特殊效果技术 |
(c)美工服务 |(d)画廊和网店(数码摄影 | 陶瓷 | 油画)
6. 翻译写作与网站设计:(a)作品:写作 | 翻译 | 网站开发 |(b)文宣服务
7. 社会服务网络:美国新华人 | 美国新华人基督徒 | 新八旗 | 默耕鞑山的满州精神乐园 | 中国历史真相
便携式太阳能烧锅 | 多功能地球村军用刀 | 舒适便用的头发吹干器 | 节省能源的茶壶 | 便携式桌面兼文具箱 | 吸尘器 |
园圃整修工具 | 车辆风格设计 | 电子秤 | 邮箱设计与制作 | 节省空间的可折叠家具设计挑战 | 其它设计意念 |
新产品设计项目 |(b)著述:免费在线工业产品设计课本 |(c)设计服务
2. 工程技术:(a)作品:电脑辅助绘图与设计软件技术 | 机械工程绘图(正射图、轴测图、透视图)|
建筑和室内设计绘图 | 建筑和室内设计效果图 |(b)著述:免费在线描绘几何与板金设计课本 |(c)设计绘图服务
3. 中小学工程技术教育:(a)网页:首页 | 指导方针 | 中小学工程技术教育改革远景规划论文 | 研究成果 |
教学实验方针 | 远景规划产生的历史 | 研究进度报告 | 支持与建议(b)广告服务
4. 商业美工设计:((a)作品:公司标志 | 购物袋 | 食品包装 | 产品包装 | 礼品背包 | 礼品包装纸 |
纺织品图案 | 海报 | 餐馆菜单 | 商业手册 | 气球 | 杂志封面 | 益智游戏和包装 | 宝相花(曼荼罗)| 派对用品 |
CD 和 DVD 光盘封套 | 家族徽章 | 促销点展览盒 (b)著述:美国现实市场中的商业美工设计 |
(c)设计服务
5. 工艺美术:(a)作品:传统美术 | 数码美术和摄影 | 设计基础 | 立体造型( 3ds MAX 软件) |
立体动画(3ds MAX 软件)| 立体造型(Maya 软件)| 立体动画(Maya 软件)| 平面动画(Flash 和 AfterEffects 软件)|
立体造型(Inventor 软件)| 立体造型(Bryce 软件)|(b)著述:Adobe Photoshop 软件特殊效果技术 |
(c)美工服务 |(d)画廊和网店(数码摄影 | 陶瓷 | 油画)
6. 翻译写作与网站设计:(a)作品:写作 | 翻译 | 网站开发 |(b)文宣服务
7. 社会服务网络:美国新华人 | 美国新华人基督徒 | 新八旗 | 默耕鞑山的满州精神乐园 | 中国历史真相
阳海设计室联系方式: 电子邮箱: [email protected] | 手机: 626-872-9424(仅限于站长同现有客户联络时使用) |
为了更有效率地为社区服务,敬请新客户按照我的服务网页上有关规定填写《客户简况及服务需求表》并寄到我的电子邮箱([email protected]),以便提供免费报价、安排时间、办理相关手续并尽速提供专业服务。谢谢合作!